Bespoke planners by Paperlove/2SillySisters

2SillySisters Design Studio

Bespoke stationery

Situation

Bullet journals got a fair bit of popularity in the midst of the past decade, and my sister and I were no different. However, it took much time and effort to create one and find something that works for you as an individual.

Challenge

To be able to create a personalised planner for every client – listen to their needs and do the heavy work of designing the journal for them.

Achievements

After a bit more than a year of doing business, we’ve made planners for teachers, doctors, IT specialists, UX designers and many others. The value of our design process is supported by the fact that more than 70% of our clients were re-occurring! Each planner took approximately 40 hours to design, plus much more to do research.

PS If you fancy this work, you can still purchase a planner in the shop (for a limited time)!

Responsibilities
Duration
  • Research & Insights
  • Graphic Design
  • Portfolio Alignment
  • Product Strategy

14 months

Related with
Location

Zagreb, Croatia

Unique /juːˈniːk/ – being the only one of its kind

We deeply believe in personalised branding, not only for business, but for individuals – it’s a special feeling to have something custom-made for yourself. It’s a very special feeling knowing no one else in the world has it.

Every aspect of our product has been carefully thought of. That’s why we devoted much of our attention to printing and choosing the best high-quality paper. All of our products are printed in Cerovski Print Boutique, winner of CROprint of the year 2016 and 2017. Since we want to convey a genuine natural impression in our products, we chose Munken Papers, which are environmentally friendly and the ideal choice for our vision. 

The secret ingredient: empathy

After a each purchase, I would contact the client. The design process started with a consultation – meeting the client in person or speaking to them with their preferred means of communication.

I would research the structure of previous journals if there were any, as well as current planning habits. I would write notes about the client’s style, character and tone of voice while they were telling me all about their interests. In order to include the clients more into the design process, I would ask them to create something tangible – a mood board, which would serve me as inspiration.

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